MEMBER MARKETING KIT
Post about your LFDT work faster
Copy, assets, and a commitment on what happens after you hit publish.
Your organization joined LF Decentralized Trust to be part of the open infrastructure your industry is being built on. The work you do here deserves to be visible to your customers, your investors, and your peers.
This kit exists to make that easy.
Everything below is copy-paste ready. Grab what you need, adapt it to your voice, and post.
OUR COMMITMENT TO MEMBERS
When you post and tag LFDT, here is what we do.
Every tagged post gets human eyes on it. Here is the three-tier commitment.
TIER 1 · WITHIN 60 MINUTES
First-hour engagement
LFDT company page comments or reshares within the first hour where possible, the window that matters most for LinkedIn reach.
TIER 2 · EXECUTIVE AMPLIFICATION
Personal engagement from Daniela Barbosa
On PR announcements and new membership posts, our Executive Director's own account, not the company page.
TIER 3 · BOARD-LEVEL VISIBILITY
Governing board reporting
Your posts summarized in the quarterly member marketing report, shared internally at LFDT and read by the governing board.
Tag us so we can find your post:
LinkedIn · @LF Decentralized Trust
X · @LFDecentralized
CURRENT MOMENT PACK
Sibos 2026
28 September – 1 October · Miami
LFDT at Booth DISM10, Discover Zone
Full schedule, booth talks, and staff meeting sign-ups → lfdecentralizedtrust.org/sibos-miami-2026
Pre-Sibos · Sept 21 – 27
Build anticipation. Signal you'll be there.
FOR MEMBERS ATTENDING
Heading to Sibos next week in Miami. If you are working on tokenization, custody, digital assets, or enterprise identity infrastructure and want to compare notes on moving from pilots to production, find us with the LF Decentralized Trust team at Booth DISM10 in the Discover Zone.
Full LFDT programme: https://www.lfdecentralizedtrust.org/sibos-miami-2026
@LF Decentralized Trust #Sibos2026 #LFDT
FOR MEMBERS NOT ATTENDING BUT ACTIVE IN FI
Not at Sibos this year, but the conversations happening in Miami — tokenized collateral, wholesale settlement, enterprise identity, Swift's shared ledger work on Besu — are ones we are active in year-round through LF Decentralized Trust.
[Link to relevant member project, blog, or contribution]
@LF Decentralized Trust #LFDT
During Sibos · Sept 28 – Oct 1
Post live from the floor. Momentum matters more than polish.
DEPLOYMENT OR INTEGRATION ANNOUNCEMENT
Live from Sibos: [specific technical or business announcement].
Built on [Besu / Fabric / AnonCreds], developed as part of LF Decentralized Trust — the open infrastructure behind work like Swift's shared ledger MVP.
Details: [link]
Find us at Booth DISM10, Discover Zone.
@LF Decentralized Trust #Sibos2026 #LFDT
PANEL OR SESSION SHARE
On stage at Sibos this morning on [topic]. Full session recap to follow.
The LFDT perspective we came back to: open infrastructure is the only path that scales across counterparties. Booth DISM10, Discover Zone, if you want to talk it through in person.
@LF Decentralized Trust #Sibos2026 #LFDT
Post-Sibos · Oct 2 – 10
Extract the signal. Don't let the momentum die on the plane home.
RECAP TEMPLATE
Three things from Sibos worth flagging:
1. [Specific observation from your work or the show floor]
2. [Second observation]
3. [Third observation]
The through-line from the LFDT booth: institutions are past pilots — Swift/Besu, Citi/Besu, Hiero token interchange, DCJPY — production is the story now.
Full LFDT recap: [link when published]
@LFDecentTrust #LFDT
WELCOME KIT
New member? Start here.
Everything you need to announce your LFDT membership, and keep posting about it once the announcement is done.
How to use this section
Start with a narrative frame to lock in your why. Pick the announcement variant that matches your team's voice. Adapt the placeholders. Post.
Step 1 · Pick your narrative frame
The strategic angle behind your announcement. Use as an opener for blog posts, LinkedIn articles, or press quotes.
FRAME A — INFRASTRUCTURE ALIGNMENT
Best for: policy-facing orgs, standards bodies, banks positioning on neutrality.
Trust infrastructure needs to be open, neutral, and built in the open by many hands. That is what LF Decentralized Trust is for, and why we joined.
FRAME B — TECHNICAL PROXIMITY
Best for: infrastructure vendors, protocol teams, dev-tool companies with active contributions.
Our team already builds on [Besu / Hyperledger Fabric / Hyperledger Cacti/ your project]. Joining LF Decentralized Trust puts us in the same room as the maintainers and other production users. That is where hard problems get solved faster.
Step 2 · Pick your announcement variant
Four voice variants. All member-authored, no "excited to announce" language. Adapt into your voice.
LINKEDIN — CONCISE
Best for: corporate comms accounts, executive posts, official announcement channel.
[Member org] is now a member of LF Decentralized Trust.
We are joining the community building open infrastructure for [identity / verifiable credentials / tokenization / your focus area]. Our work here starts with [specific project or working group].
More on why: [link to member page or blog if applicable]
@LF Decentralized Trust
Why this works: Leads with member name, not LFDT. Specific project reference signals technical seriousness. No "excited to announce" language, which under-performs on LinkedIn.
LINKEDIN — PRACTITIONER REGISTER
Best for: engineer, CTO, or founder personal accounts. Peer-to-peer tone.
Joining LF Decentralized Trust as a member.
For us that means direct participation in [specific project: Besu, Fabric, AnonCreds, or a new lab]. If you are building on the same stack, reach out.
lfdecentralizedtrust.org
@LF Decentralized Trust #LFDT
Why this works: Peer-to-peer tone. Signals technical seriousness. Invites conversation over broadcast.
X — CONCISE
Best for: corporate X account, main announcement.
[Member org] joined @LFDecentTrust today.
Contributing to [specific project or area].
[link]
X — ULTRA-SHORT
Best for: reshares, quote-posts from execs, second-day amplification.
@[member org] is now a member of @LFDecentTrust. Working on [area]. [link]
Step 3 · Daniela will personally tag and engage with your post
Tag @LF Decentralized Trust & check your notifications on Linkedin & X
Reference · Tagging and hashtag guide
The details that unlock the three-tier engagement commitment. Get the tags right and we can find your post.
Design assets
Canva templates, edit and download
HANDLES
LinkedIn · @LF Decentralized Trust
X · @lfdecentralized
HASHTAGS
Primary · #LFDT
Project-specific (where relevant) · #Besu · #HyperledgerFabric · #HyperledgerCacti
HOUSE STYLE
Use "Besu" not "Hyperledger Besu"
On LinkedIn, put links in the post body — not in the comments
BRAND ASSETS
For your design team.
Every logo, lockup, color, and font file your team needs.
Usage rights
All assets below are cleared for member use in announcements, marketing collateral, and social. See trademark guidelines for logo placement and clearspace rules.
Logos and lockups · For your website, decks, and marketing
Vector and raster files. All lockups include clearspace guides.
LFDT logo suite
Color, white, black, and single-color variants. SVG, PNG, and JPG included.
Download →Colors and typography
Full palette with hex, Kanit and Open Sans reference with weights and pairings.
View Guidelines →Need something that isn't here?
Custom lockups, project-specific graphics, or event templates, email marketing@lfdecentralizedtrust.org and we'll turn it around asap.